The When in Doubt Throw it Out campaign was designed to address a specific need for the UC Santa Cruz campus in order to reduce waste contamination and aid in the university meeting its Zero Waste goals. The campaign uses the UC Santa Cruz brand secondary colors outlined in the campus brand guidelines and is a partnership between the Sustainability Office, Campus Facilities, and Colleges, Housing, and Educational Services.
Images
Social Media Graphics
Website and Email Banner images
Other Marketing Collateral: 17x11 Bus Posters, newspaper advertisement, 5x7 dining hall table flyers.
Graphic Elements