In 2020 I was invited to rebrand and expand the existing UC Santa Cruz Slug Strong logo. The project involved working with a committee whose recommendations were shared with the UC Santa Cruz Chancellor and Vice Chancellor for final approval. The final logo has broad online and campus marketing collateral usage.
The Slug Strong logo can be used on its own or combined with two tag lines.
Where Ever We Are, was developed to create inclusion of remote students, faculty, and staff.
Unity, Community, Strength, and Community has broad campus usage and ties to the UC Santa Cruz campus principles of community.
Where Ever We Are, was developed to create inclusion of remote students, faculty, and staff.
Unity, Community, Strength, and Community has broad campus usage and ties to the UC Santa Cruz campus principles of community.
2020 Slug Strong Rebrand
Slug Strong Logo
Remote Logo: Wherever We Are
Principles Logo: Unity, Community, Strength, Community
Web Banner
Evolution of the Sammy Slug Logo
Original Slug Strong Work
